Summer is in full force folks, to make up for the lack of content on the site this last year I’ll be posting all kinds of visual vibes often.
The Life Apparel Summer 2013 Collection drops June 14th. As the date gets closer and closer I’ll be unveiling some new designs and posting some words regarding the collection.
A few tees from the collection are already available on the site, stock up on the funk here!
Good Vibes Worldwide.
It’s rare that I post on the blog these days but I hope once in a while the fam checks back and sees some type of good vibes on here, enjoy.
First off, thank you to everyone who’s placed an order, showed support online, send me some emails and all of that, I’ve had a lot of fun this last month running back and forth to the post office getting orders out, meeting new fans, and working on new projects to keep the ball rolling! I really appreciate all the incoming support and hope you guys know it doesn’t get brushed off as just another order or another “like” on Facebook. Anyway aside from that, not a lot of hype surrounding this latest release. A small batch of a redesigned oldie, our new “Coast to Coast” tee features the same crab design now loaded with a whole lot of Hawaiian floral vibes. Stay tuned! This is only the first little taste of Life Apparel Spring/Summer 2013! Lookbook coming soon.
———- ”Coast to Coast” Tees ———-
Available now in Heather Navy & Kiwi - Limited to 40 tees!
———- Only at the online store ———-
It’s been a year since I’ve released anything and here we are on the horizon of a new release. It’s been a weird transition settling into college life and moving forward with the brand and I have to be honest, I haven’t really been sure where to go. I can’t say I know exactly where I’m headed with it but I can ensure you all that things are about to get much bigger and I’m looking forward to bringing the Life Apparel Family along the ride. It’s weird how things are working out, even though I may not be posting every day, or every month for that matter, designs are being drawn, goods are being crafted, and moves are being made. Spring/Summer 2013, we’re going big. Also on a side note, if you have an Instagram, check out our contest for a chance to win some free shirts! More info on the contest here. But enough of all that nonsense, here’s the deal with the tees:
———- ”OHANA” Tees ———-
February 15th at 2 PM
Limited to 40 tees!
First 20 orders come with an exclusive button pack!
Available in Truffle & Navy
———- Only at the online store ———-
I’ve been getting a lot of questions lately regarding the Fall/Winter collection and haven’t been doing a whole lot of answering. Well, that’s not really going to change but I couldn’t throw the above picture on the site without leaving a few words along with it. At this point it should be well established that going with the flow is nothing short of the norm with Life Apparel and that, too, is not changing. At some point over the summer I mentioned changing the way releases work with the company and it seems most appropriate to make those changes now. Unfortunately, I simply don’t have the time, space, and resources to handle an entire collection like I did during high school. Nor do I really want to. I’d like to continue with the company, and fuel it to as far as it can go, but I’d like to do it at a natural pace, meaning new goods come when all falls into place and they’re ready to drop. That being said, since I’ll be cutting back a tad and having periodic releases, it will be ensured that every release is given just as much attention as the previous collections. Now for this November release. Titled “Good Vibes”, the first of who knows how many Fall/Winter drops will include one new tee, a pullover, and custom knit beanies. As usual the collection will drop along with a lookbook and some new small goods such as stickers and buttons. Until then, I’ve put everything in the online store on sale until it’s all gone, check out the sale here and grab some previous threads before they’re gone! Thank you to everyone who’s kept up with the blog, fanpage, etc, I really appreciate you guys checking in once in a while to see what’s new and promise that when time comes for new releases, it will be well worth the wait.
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For random updates & visuals, keep up with me via Twitter & Instagram! (/nik_lathia)
