While the site hasn’t been seeing much action these days, I assure you all moves are being made and adventures are being taken. Shirt releases have really changed since the fall line back in September. I’ve been getting a lot of questions regarding when new stuff is releasing, when so and so came out, or whether or not I’m releasing new tees at all anymore. While it may make zero sense, I like this way of running the brand. The focus for me has shifted. The tees will always be here, new releases will always come, and I’ll continue to run this brand as long as I please, but the focus is on the lifestyle; not the tees. Part of the reason the website sees one, maybe two new posts a month is because of a combination of two things: my urgency regarding any type of work (nonexistent) and me being out and about doing whatever the hell I’m doing any given day. Over the course of the next month, I’ll be reducing the website to a simple blog, showcasing the lifestyle of the company and the vibes I’d like to spread with it. The bigcartel will handle all of the business aspects of the company like the store, lookbooks, etc and the home site will simply follow my adventures this summer and show people what the brand is really all about. As for the future in terms of products, like I said, there will always be new tees at some point, I’m just not as caught up in constantly putting new stuff out as I was leading up to these last few drops. Anyways, thank you all for keeping up with the company thus far and being genuinely interested in what I’m creating with it. At this point I always run out of things to say never quite getting my appreciation for the Life Apparel family across, but it’s time to get to the new goods.
One of my favorite releases to date, this drop has a little something for just about everyone. The Spread Good Vibes tees are easily the funkiest tees I’ve ever put out, available in 3 colorways (Camel, Eggplant, Poppy), each with its own wild gradient, these tees are definitely the ideal summer shirt. Next up, the Wander tee is a personal favorite. A simple take on the logo tee, the tees feature a small circle logo on the front chest and a quote on the lower back. One of those tees you can throw on any day of the week with no concern of whether or not you match your shoes or any of that nonsense, these are available in 2 colorways (Apricot & Ash Grey). Lastly, the Beach Ball tee is a simple take on the elephant icon available in 2 colorways (Aqua & Lime) that doesn’t require much explanation. All tees are limited in size and color and are $20 each, available now. All of the remaining stock from the last 2 releases will stay on sale until its sold out, prices and stock for old tees can be found here.
Along with the new tees I’m releasing brand new sticker packs. Last summer the Life Apparel family covered Finland, Ukraine, Jamaica, France, and more with tags. With close to 1800 stickers stocked for the upcoming season, tags will start showing up left and right. Each pack is $5 with 12 stickers (2 of each sticker) and a some random art on the front from yours truly. For all the supporters out of town, the new tees as well as the sticker packs will be available in the online store in two weeks.
Thanks again everybody, I’m looking forward to the summer season and next few things on board for the brand before the school year ends and the real adventures begin!
